Social media is a juggernaut–especially in the digital marketing world. More-and-more, it’s moving away from ‘social’ and becoming a platform for business; for buying and selling and creating leads from followers and other users who engage with social content. It stands to reason, then, that social selling is on the pulse of converting sales from leads.

According to Forbes, 40% of social media users have bought an item after sharing it on the network of their choosing. Facebook. Twitter. Pinterest. Google+. How do you choose your poison and which one is worth devoting the most time to? According to the infographic, companies who devoted forty hours–which is why there’s an ever increasing demand in social media jobs–to their social media campaign, they saw an increase in sales. Six hours is enough to make a difference.

Interestingly, the infographic suggests that only one in four digital marketers actively monitor their social media presence–which is a wasted opportunity, as social networks really are a new way of lead generating and nurturing. What’s more personal than offering a real-life view into your company? Social media lets you put a face to the brand: it personalises you. Not monitoring your networks–using listening and monitoring tools or apps–is a real wasted opportunity. Hootsuite, TweetReach, Twazzup, etc., are three of a vast field of monitoring and listening tools out there. Get them. Use them!



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